Q&A Architecture Design and Research is a design company founded by the italian architects Gianmaria Quarta and Michele Armando. The firm is focused mainly in Architecture, Interior Design and Urban Design. The company can also provide professional Landscape Design and Branding Design consultance.
Born as a spin-off of a well-established Shanghai restaurant, Gelateria Allora is a tasty new franchise serving traditional Italian ice cream, innovative gelato shakes and coffee. Q&A took charge of the brand’s new visual identity and interior design by developing a unique main concept and all additional graphic design features.
Q&A followed construction and all design aspects of Allora’s first branch in Shanghai Wujiaochang. This created a standard and set of architectural and branding guidelines to address the expansion of multiple stores in China.
Ice-cream is all about fun! Starting from a palette of colors inspired by the product it-self; and from a set of abstract shapes loosely recalling the universe of old-fashioned ice cream stores, the design blends all these elements together and condenses them in a futuristic, spaceship-like space.
The main attraction of the place the product itself. The backlit perforated steel panels on the ceiling and accent wall define the space as an ever-changing background. It allows for a variety of color transitions including light yellow, green, pink, red, and blue that define an atmosphere which is simultaneously sleek and dreamy.