Founded in 1984 in Paris, Dragon Rouge is a global design and innovation agency. By using insight, foresight and creativity, the agency helps its clients define strategies, create new products and services and exceptional experiences.
Dragon Rouge's creativity is never limited to one culture or geography — its team creates brands that are as successful in Asia as they are in Europe and the Americas. The agency creates and designs engaging experiences for your brand that range from identities and visual systems to digital, retail and communications.
Little Sheep is a Chinese restaurant chain with a mission to introduce Mongolian culture and food to consumers in China and the world. It also has ready-to-use soup base and dipping sauce packs for consumers to enjoy quick and easy hot pot at home. With an aim to change the notion that pre-packed food is unhealthy, Little Sheep wished to convey “delicious yet healthy” through its new packaging and visual expression.
We needed to upgrade the existing packaging to dial up healthy cues and appeal to young audience, and at the same time create a unified look & feel across various product range for both domestic and overseas market.
Inspired by water, which is the essence of life and the source of hot pot, we developed a unified shape across various offerings. The design evolved around the core idea of an aromatic broth filled with an assortment of carefully selected natural ingredients that nourish and invigorate the body.
We worked with young and talented food photographer & stylist to tell an engaging story of the fresh ingredients in the pot. Real, natural food was styled and shot in a delicate and fun way that conveys the key message of “healthy delicacy” of Little Sheep.
The new packaging was launched in mainland China in September 2018, and will be unveiled to the overseas market soon!