Founded in 1984 in Paris, Dragon Rouge is a global design and innovation agency. By using insight, foresight and creativity, the agency helps its clients define strategies, create new products and services and exceptional experiences.
Dragon Rouge's creativity is never limited to one culture or geography — its team creates brands that are as successful in Asia as they are in Europe and the Americas. The agency creates and designs engaging experiences for your brand that range from identities and visual systems to digital, retail and communications.
Sprite launched Sprite Fiber+ for China market in March 2018, a new member of the Sprite family with 0 sugar, 0 calories and rich dietary fiber.
The white label, green cap and iconic Sprite logo communicates the refreshement cue of the brand, while using visual and typographic treatment to induce desirability and express the benefits of the product - sugar free, calorie free and full of dietary fiber.