Founded in 1984 in Paris, Dragon Rouge is a global design and innovation agency. By using insight, foresight and creativity, the agency helps its clients define strategies, create new products and services and exceptional experiences.
Dragon Rouge's creativity is never limited to one culture or geography — its team creates brands that are as successful in Asia as they are in Europe and the Americas. The agency creates and designs engaging experiences for your brand that range from identities and visual systems to digital, retail and communications.
Wind Flower Snow Moon, Relaunching a Beloved Local Brand
Love at First Sight
Wind Flower Snow Moon is a well-loved local brand in the Yunnan province of China. Showcasing traditional Chinese calligraphy and the four famous landscapes of Yunnan, WFSM infuses the poetic romance of the region in its visual identity. Noticing its potential, Carlsberg planned a national relaunch for WFSM to take the Yunnan romance to the next level. We were appointed to optimise the packaging and create a premium look and feel in harmony with the existing visual assets.
Beauty Shining Through
We adjusted the proportion of the visual elements to emphasise the beauty and intricate detail of the design. By changing the material used for the label, we highlighted its texture and turned the breath-taking elegant metallic shimmer into a focal point. This effect allowed us to breathe life into the delicate jasmine flowers dancing with the snow. We also created key visuals, product images, POSM and a brand video in line with WFSM’s relaxed, carefree tone of voice. The result is a revitalised new world for WFSM, a premium local brand that epitomises modern China’s appreciation for rich culture.