des:glory Consultants is a branding consultancy firm, specializing in providing integrated strategies and design solutions for corporations and brands. Our team creates international and professional images for local brands, and also provides localization solutions to international brands that enter the China market. Our clients cover different fields: from fashion to food and beverage, from consumer goods to real estate...
With its unique perspective of visual analysis and quality design, des:glory helps new brands create full-scale brand identity from naming to market positioning; and also provides solutions to reposition and enhance the brand identity of existing brands. We believe that design inspiration does not just spring to mind – it comes from more professional and rational analysis and thinking, which is why des:glory emphasizes the idea of “designing” sensibility with rationality.
Dream Chá is produced by well-known tea producers in China. Our vision is to inherit the traditional tea culture while creating a contemporary experience for customers.
The design of the logo turns the chinese characters into one symbol. The whole design seems to be floating in a cup of tea, an interpretation of the dreamlike feeling.
The elements of tea leafs are widely used in the product packaging, such as handbags printed with tea patterns, silhouettes emerging on tea bag boxes. The store is combining retail space and café area. A sample bar is adding to the customer experience and we’ve created multiple ambience seating, so customers can choose if they want to have a quick drink at the bar, have a conversation at the individual tables, or lounge at the couch.