des:glory Consultants is a branding consultancy firm, specializing in providing integrated strategies and design solutions for corporations and brands. Our team creates international and professional images for local brands, and also provides localization solutions to international brands that enter the China market. Our clients cover different fields: from fashion to food and beverage, from consumer goods to real estate...
With its unique perspective of visual analysis and quality design, des:glory helps new brands create full-scale brand identity from naming to market positioning; and also provides solutions to reposition and enhance the brand identity of existing brands. We believe that design inspiration does not just spring to mind – it comes from more professional and rational analysis and thinking, which is why des:glory emphasizes the idea of “designing” sensibility with rationality.
ZZAPI is a new pizza chain whose proposition is to offer its patrons a quick, healthy, and individualized meal experience. The reversing of the name reflects the fun and casual approach when one shares a pie. For ZZAPI, we have completed the design from the naming to the visual identity and extended to the space identity design.