The Orangeblowfish is a multi-disciplinary creative agency with a presence in Shanghai, Guangzhou and Hong Kong. We specialize in branding, graphic design, wall art and digital communications. We leverage art to amplify a brand story, and are constantly testing the boundaries to deliver what others think is impossible. We work with start-ups and leading global brands such as Google, Alipay, Costa Coffee, Dunkin Donuts, Mindshare, Nike, Liquid Laundry, Boxing Cat Brewery, UP Shanghai, Yum China, Element Fresh, YSL, Shu Umeura and more. Our creative process allows us to fully understand a brand's manifesto, where we live and breathe the brand. And ultimately, deliver an experience that makes the brand top of mind, and memorable.
Since its conception and opening, UP has become one of the hottest and wildest spots in Shanghai.
The Orangeblowfish was engaged to create a strong brand presence for UP. Inspired by reclaimed objects from the streets -- essentially where the streets of New York meets Shanghai -- we were the creative brains that helped bring the brand to life!
Working as creative director, Siu Tang pulled together a dozen talented artists from in Shanghai - ranging from taggers and illustrators to graphic designers and more, to make this amazing space, one of the most Instagrammable places in Shanghai.
It's not just a stairwell .. it's a tactile wall piece. Run your hand over the stickers to feel those layers!
Let loose, have fun and see where your mind takes you.
Inspired by the works of Salvador Dali, this was made into a clever optical illusion, finished with a conductive copper tape. Do you feel like you're being watched?
We created a logo that showcased the age of the kitchen through broken neon and redacted letters. Hence, we came up with the name ... "The Kitch".
Reclaiming "The Squatter", one of our earlier pieces of street art back in the day...
Wondering why people are taking so long in toilets? Have you checked out the old neon bathrooms?