At Central Studios, the company promise is to simplify the challenges of realising a vision in China, achieved through technical expertise, practical application and local knowledge.
Founded in 2009, Central Studios has earned its reputation as Shanghai’s leading photo studio and dependable production partner servicing world leading brands with a team of dedicated, passionate and curious people who are willing to go the extra yard to deliver on this promise to their clients.
Working directly with Mikimoto brand team, we conceived the creative direction for this beautiful campaign featuring Dilraba shot in our large studios. Central Studios fully managed the creative and fashion design direction in house using our fashion department to custom design and fit these gowns on the hero.
Wei Lai, one of China's leading photographers shot the glamorous stills and Director Yu Bo led the video.
The campaign has been very successful for the brand increasing engagement and cementing its position as the leading Pearl brand.
Video can be viewed here https://vimeo.com/365712113