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MTM DESIGN

Boutique Agency | Shanghai

Heritage by Madison

Heritage by Madison is the new restaurant by Shanghai celebrity chef Austin Hu. The design is the result of the dialogue between the chef and the studio. In this restaurant, his more personal concept to date, he wanted to share what he cooks at home for his friends and family. Born in NYC from a Shanghainese family, grown up in Korea and Japan its food is a melting pot of all this cuisines.

Taking this story as starting point, we wanted to reflect and celebrate the mix of cultures within the design, in a subtle, refined way. We took as initial departure the NYC lofts, their openness, industrial materiality, their floor to ceiling libraries, etc, reformulating it in a Asian refined language.

The space is divided into two main areas, bar room and the “library” dining room lounge.

Like in a “chef” inspired loft, the kitchen and bar take a capital importance and becomes the center of the “party”. With a bespoke metal chandelier acting as a “hinge” between the rooms. Its 20 meter long counter, changes heights from stand up cocktail bar to open kitchen dining counter connecting both spaces. Favoring the cross over collaboration between mixologists and chefs. For Austin, drinks program and food program are equally important. The open kitchen is wrapped in textured glass bricks that is retro-illuminated by programmable LED lighting, becoming a glowing lantern that can adapt to different moods.

The library room, is more a calm space, with lounge sofas and dining area that can be privatize with “rattan inspired” woven metal screens. This room celebrates the chef passion for books and culinary culture, being decorated with its own private collection. Wall paneling using wood veneer contrast with brass rattan panels, providing a cozy yet refined atmosphere.