Thread is a brand strategy and brand experience agency. Founded in 2006, its team specializes in the F&B, hospitality, education and wellness industries, with services covering identity to digital and all areas of graphic execution.
Thread Design is the agency behind brands like Boxing Cat, Shanghai Brewery, Sproutworks, Mercedes Me Beijing, and many others.
Boxing Cat needed something irreverent, eyecatching and something that communicated ‘I’m so busy I going mad’.
All mango characters are drawn by hands with busy faces. To make the story attractive and vivid, the packaging is designed to be more comic style. Having our hero the cat to fight with the mango ninja, an exciting story is starting with the summer.
To make this design specially for summer, green and yellow are nice to keep you fresh when you are “busy and going mad”.