Energize (安耐齐) is a creative agency with digital DNA, based in Amsterdam and Shanghai, focusing on marketing campaigns that support brands in China with retail activation, either in physical stores or e-commerce. The marketing campaigns the agency develops for its clients earn the attention of consumers on social media channels/platforms and then effectively turn the attention earned into consumers’ action (for example sampling, couponing, sales, store visits, CRM data etc. etc), bridging the gap between digital marketing and retail activation.
Challenge: How to increase the fan base of – and engagement with – Samsung on social channels during the introduction of the Galaxy S4?
Solution: A digital activation campaign that raises the question: can like companions be life companions? In other words: can somebody with similar interests online, become a friend offline?
Your like companions could be your best friends, or people you haven’t seen in years, or even people you’ve never met before. In any case, Samsung connects you with the people that like the same stuff as you. New friendships established via the campaign were rewarded with the Samsung Galaxy S4 -- because the Galaxy S4 is best enjoyed together with friends.