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Energize

Boutique Agency | Shanghai

Like Companions

Challenge: How to increase the fan base of – and engagement with – Samsung on social channels during the introduction of the Galaxy S4?

Solution: A digital activation campaign that raises the question: can like companions be life companions? In other words: can somebody with similar interests online, become a friend offline?

Your like companions could be your best friends, or people you haven’t seen in years, or even people you’ve never met before. In any case, Samsung connects you with the people that like the same stuff as you. New friendships established via the campaign were rewarded with the Samsung Galaxy S4 -- because the Galaxy S4 is best enjoyed together with friends.

Results: Soon!