Paris & Shanghai based, Octopus Innovation provides since 2004 a broad spectrum of design services to local and international clients. We translate insights to creative solutions with business impact. We create, develop and implement ideas to support companies development. We act as outsourced Art Director, allowing companies to reduce internal marketing cost and take full advantages of our creative team. Our design process allows us to tackle almost any problem from any industry, globally. Yes, that much!! Amongst our regular clients, we work with Fissler, Croissant de France, Chapayom, Enactus, IchiMore and various China government departments. We have also done prospective projects for Sony, Volvo, Tag Heuer and KTM.
Full visual identity development: from logo creation to the definition of all visual elements (collaterals but also all glass panel films and outdoor facade). The full VI was developed within 4 months of work. The entire project took 1.5 years to be completed.
It was partially completed through the internet, done remotely from Shanghai. Daily and weekly meeting during the initial stages of the work, then monthly follow-ups during the last 6 months of work to select furnitures and surface finishings.
Brand manual developed for the clinic.
Brand tonality implemented on every surfaces.
Each area is defined by a colour code following the function of the area.