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  • Tak Air is a technology-focused company that designs air purification and ventilation systems. They hold several patents in their field and help define new standards in industry committees. Their communication material included detailed specifications, many formulas and 3d graphics. While...
  • Miji has been successful in building their brand in the premium segment for Chinese consumers. Business expansion into commercial and mass market segments required a repositioning and clear market communication. Challenge How to best support the business diversification and market expansion?...
  • After the very fast-paced development of the basic brand framework and brand website, we stepped back a bit and defined the brand system for Chime Biologics in detail. As is often the case for Chinese companies with international reach, we developed a prioritized, multi-language brand system...
  • 1958年,中国第一枚自行研制的探空火箭发射成功。同年,第一双“飞跃”在上海大孚橡胶厂诞生,飞跃二字,记录了中国人飞跃入云的梦想成真。如今,硫化鞋底、白色鞋面和红蓝黑三色标志,在岁月变迁中又重新回归C位。这一次不止时髦表象,脚部图像数据采集分析,3D打印一次成型,科技的、定制的、年轻的“飞跃”,行走的国潮。 2020年夏天,des:glory收到来自国货sneaker鼻祖“大孚飞跃”的邀请,为其科技含量满满的“脚踏实地”系列创作三款鞋面设计。这对我们来说,是一次新奇有趣的尝试,因为大孚飞跃对“脚踏实地”的定位是一个“未完成”的作品。...
  • A fashion film for designer Kent Lin and his brand Route Six https://www.xinpianchang.com/a11027977?from=UserProfile https://vimeo.com/479699968 Starring: Olivier Hero Dancers: Xiao Yu, Si Yang, Maria, Kevin, Maykol, Ling Min, Anneliese Director: Yang Yang Cinematographer: Ryan Xin...
  • The weeks before mid of September are always very busy for us. This is the time of the CIFF furniture tradeshow, where our long-term client UE Chairs is sure to be found, showcasing their latest products to international and domestic clients. For this year, we created a comprehensive brochure for...
  • How might we better communicate our slider concept to our young, Gen-Z customer using messaging and a visual language that connects with them specifically? We took a look at the user journey, needs and behaviours when interacting with the brand, to understand what it was about White Castle...
  • GT Cafe, a new brand created for the Porsche Experience Centre. A cafe experience that attracts/is attractive to non-driving fans (companions), and encourages them to share their experience. With a remit to be a destination, our brief was to build a connection between the channel and a wider...
  • “Keep Eggxercising” goes alive online Exercising to support public welfare Every May, there is a meaningful challenge called "one egg walkathon". On the occasion of its 10th anniversary, THP is honored to be the Strategic Event Partner of this charity campaign. THP provides both online and...
  • Creating a brand experience for Beijing’s next generation of Mercedes owners right in the heart of Beijing’s Sanlitun area. This huge new development hosts a Mercedes showroom, exhibition space, retail area, and most importantly three food and beverage outlets. Thread developed the overall...
  • Even for brands well established in China, it’s important to keep branding consistent, from factory, to office to showroom. We have helped Volvo Cars to establish a framework that produces, regulates and oversees communication assets. Continuous updates, design support and implementation have...
  • Boxing Cat needed something irreverent, eyecatching and something that communicated ‘I’m so busy I going mad’. All mango characters are drawn by hands with busy faces. To make the story attractive and vivid, the packaging is designed to be more comic style. Having our hero the cat to fight...