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  • How might we better communicate our slider concept to our young, Gen-Z customer using messaging and a visual language that connects with them specifically? We took a look at the user journey, needs and behaviours when interacting with the brand, to understand what it was about White Castle...
  • GT Cafe, a new brand created for the Porsche Experience Centre. A cafe experience that attracts/is attractive to non-driving fans (companions), and encourages them to share their experience. With a remit to be a destination, our brief was to build a connection between the channel and a wider...
  • Creating a brand experience for Beijing’s next generation of Mercedes owners right in the heart of Beijing’s Sanlitun area. This huge new development hosts a Mercedes showroom, exhibition space, retail area, and most importantly three food and beverage outlets. Thread developed the overall...
  • Boxing Cat needed something irreverent, eyecatching and something that communicated ‘I’m so busy I going mad’. All mango characters are drawn by hands with busy faces. To make the story attractive and vivid, the packaging is designed to be more comic style. Having our hero the cat to fight...
  • Eden Farm tomato juice brings your daily dose of the best that nature has to offer pure flavour and all the nutritional benefits of tomatoes making you feel connected back to nature. Trust in nature’s flavours. "During our five month cooperation, we were very satisfied with the...
  • A spark of energy. A strike of color. No more, no less. Stripe away all the unnecessary and keep the core. Run. Sweat. Get the sh** done. With style. Targeting gym centers and professional users, the design supports tough coaching with clean lines and pure shapes. Fitness Solution (owner of...
  • We are an independent studio based in Shanghai that combines global experience with a deep understanding of the Chinese marketplace. We produce work focused on brand identity. Our passion is to create powerful and meaningful brands. Clients include Kimberly-Clark, Montessori, Starbucks,...