The International Copper Alliance (ICA) is the world's leading non-profit international organisation promoting copper. It has 38 members, representing 80 percent of the world's copper production.
For almost a decade, we helped raise the ICA’s profile and increase its influence over the use of...
Bernard Magrez is the owner of 4 Grand Cru Classés in Bordeaux - the legendary Château Pape Clément, Château La Tour Carnet, Château Fombrauge and Clos Haut-Peyraguey, and more than 42 vineyards around the world.
For the last two years, we have assisted the brand in further penetrating the...
ICBC is the world's largest financial institution by total assets. In 2015, however, its most profitable arm, ICBC Leasing, was almost unknown, and its Hong Kong-based international financial branch was facing harsh competition in talent acquisition.
Since 2015, we have supported the...
Helen’s is a 20-year-old brewery chain with more than 100 outlets nationwide. The brand faced harsh competition from copycats.
We helped the brand differentiate itself with a new identity that built on the brand’s core values of openness, freedom, and an easy-going attitude.
Ambrosius China is a well-known name in the exhibition industry. Trusted by multi-national clients, their corporate design needs to work internationally and in China.
Their visual identity design, usually hidden behind their famous clients’ brands was outdated. The use of the logo and design...
Tak Air is a technology-focused company that designs air purification and ventilation systems. They hold several patents in their field and help define new standards in industry committees. Their communication material included detailed specifications, many formulas and 3d graphics.
After the very fast-paced development of the basic brand framework and brand website, we stepped back a bit and defined the brand system for Chime Biologics in detail.
As is often the case for Chinese companies with international reach, we developed a prioritized, multi-language brand system...
How might we better communicate our slider concept to our young, Gen-Z customer using messaging and a visual language that connects with them specifically?
We took a look at the user journey, needs and behaviours when interacting with the brand, to understand what it was about White Castle...
GT Cafe, a new brand created for the Porsche Experience Centre.
A cafe experience that attracts/is attractive to non-driving fans (companions), and encourages them to share their experience. With a remit to be a destination, our brief was to build a connection between the channel and a wider...
Creating a brand experience for Beijing’s next generation of Mercedes owners right in the heart of Beijing’s Sanlitun area.
This huge new development hosts a Mercedes showroom, exhibition space, retail area, and most importantly three food and beverage outlets. Thread developed the overall...
Boxing Cat needed something irreverent, eyecatching and something that communicated ‘I’m so busy I going mad’.
All mango characters are drawn by hands with busy faces. To make the story attractive and vivid, the packaging is designed to be more comic style. Having our hero the cat to fight...
Eden Farm tomato juice brings your daily dose of the best that nature has to offer pure flavour and all the nutritional benefits of tomatoes making you feel connected back to nature.
Trust in nature’s flavours.
"During our five month cooperation, we were very satisfied with the...