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  • How might we better communicate our slider concept to our young, Gen-Z customer using messaging and a visual language that connects with them specifically? We took a look at the user journey, needs and behaviours when interacting with the brand, to understand what it was about White Castle...
  • GT Cafe, a new brand created for the Porsche Experience Centre. A cafe experience that attracts/is attractive to non-driving fans (companions), and encourages them to share their experience. With a remit to be a destination, our brief was to build a connection between the channel and a wider...
  • “Keep Eggxercising” goes alive online Exercising to support public welfare Every May, there is a meaningful challenge called "one egg walkathon". On the occasion of its 10th anniversary, THP is honored to be the Strategic Event Partner of this charity campaign. THP provides both online and...
  • Creating a brand experience for Beijing’s next generation of Mercedes owners right in the heart of Beijing’s Sanlitun area. This huge new development hosts a Mercedes showroom, exhibition space, retail area, and most importantly three food and beverage outlets. Thread developed the overall...
  • Even for brands well established in China, it’s important to keep branding consistent, from factory, to office to showroom. We have helped Volvo Cars to establish a framework that produces, regulates and oversees communication assets. Continuous updates, design support and implementation have...
  • Boxing Cat needed something irreverent, eyecatching and something that communicated ‘I’m so busy I going mad’. All mango characters are drawn by hands with busy faces. To make the story attractive and vivid, the packaging is designed to be more comic style. Having our hero the cat to fight...
  • A video I completed for Hager's Residential Home Solutions just last year. Hager's a leading supplier of systems, solutions and services for electrical installations. This is a short promo video which helps illustrate a few of their home installation solutions. Job Scope: Creative...
  • This is our company's new signature product service, the Video Business Card. A 60-second cinematic video trailers, all about you. This could be the most powerful form of self-branding, the closest thing to a near perfect pitch. Job Scope: Creative Planning, Filming, Video Editing You...
  • DELIVERABLES • Branding & Graphics • Logo & Monogram Design • Playing Cards • Drinking Ritual • Wall Art • Statue • Stained Glass DESCRIPTION “All gods are man-made.” This quote from Geo inspired our overall creation. Just like classic cocktails, all legends have their creators. In...
  • Brief Description Innovation in brand-building is about taking an approach that hasn’t been taken before; having the vision to see things differently and putting that vision into action. Oh Yeah Brewing is nestled in the center of Beijing’s business district of Guo Mao, amongst architectural...
  • European Education is an education hub, a formative organization focused on shaping future business leaders through global, interdisciplinary educational programs with entrepreneurs, managers, designers and leading executives of the luxury world. Scope: - Wireframes - UI guideline -...
  • Asian Trails is a vocational company , based on passion for traveling and utmost curiosity about the world. A Trails logo and visual identity Scope: - Logo design - Visual identity design - Business card design A Trails travel website Scope: - User Experience - Website design -...