Miji has been successful in building their brand in the premium segment for Chinese consumers. Business expansion into commercial and mass market segments required a repositioning and clear market communication.
How to best support the business diversification and market expansion?...
After the very fast-paced development of the basic brand framework and brand website, we stepped back a bit and defined the brand system for Chime Biologics in detail.
As is often the case for Chinese companies with international reach, we developed a prioritized, multi-language brand system...
A fashion film for designer Kent Lin and his brand Route Six
Starring: Olivier Hero
Dancers: Xiao Yu, Si Yang, Maria, Kevin, Maykol, Ling Min, Anneliese
Director: Yang Yang
Cinematographer: Ryan Xin...
The weeks before mid of September are always very busy for us. This is the time of the CIFF furniture tradeshow, where our long-term client UE Chairs is sure to be found, showcasing their latest products to international and domestic clients. For this year, we created a comprehensive brochure for...
How might we better communicate our slider concept to our young, Gen-Z customer using messaging and a visual language that connects with them specifically?
We took a look at the user journey, needs and behaviours when interacting with the brand, to understand what it was about White Castle...
GT Cafe, a new brand created for the Porsche Experience Centre.
A cafe experience that attracts/is attractive to non-driving fans (companions), and encourages them to share their experience. With a remit to be a destination, our brief was to build a connection between the channel and a wider...
“Keep Eggxercising” goes alive online
Exercising to support public welfare
Every May, there is a meaningful challenge called "one egg walkathon". On the occasion of its 10th anniversary, THP is honored to be the Strategic Event Partner of this charity campaign. THP provides both online and...
Creating a brand experience for Beijing’s next generation of Mercedes owners right in the heart of Beijing’s Sanlitun area.
This huge new development hosts a Mercedes showroom, exhibition space, retail area, and most importantly three food and beverage outlets. Thread developed the overall...
Even for brands well established in China, it’s important to keep branding consistent, from factory, to office to showroom.
We have helped Volvo Cars to establish a framework that produces, regulates and oversees communication assets.
Continuous updates, design support and implementation have...
Boxing Cat needed something irreverent, eyecatching and something that communicated ‘I’m so busy I going mad’.
All mango characters are drawn by hands with busy faces. To make the story attractive and vivid, the packaging is designed to be more comic style. Having our hero the cat to fight...
A video I completed for Hager's Residential Home Solutions just last year.
Hager's a leading supplier of systems, solutions and services for electrical installations. This is a short promo video which helps illustrate a few of their home installation solutions.
Job Scope: Creative...