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  • The International Copper Alliance (ICA) is the world's leading non-profit international organisation promoting copper. It has 38 members, representing 80 percent of the world's copper production. For almost a decade, we helped raise the ICA’s profile and increase its influence over the use of...
  • Bernard Magrez is the owner of 4 Grand Cru Classés in Bordeaux - the legendary Château Pape Clément, Château La Tour Carnet, Château Fombrauge and Clos Haut-Peyraguey, and more than 42 vineyards around the world. For the last two years, we have assisted the brand in further penetrating the...
  • ICBC is the world's largest financial institution by total assets. In 2015, however, its most profitable arm, ICBC Leasing, was almost unknown, and its Hong Kong-based international financial branch was facing harsh competition in talent acquisition. Since 2015, we have supported the...
  • Helen’s is a 20-year-old brewery chain with more than 100 outlets nationwide. The brand faced harsh competition from copycats. We helped the brand differentiate itself with a new identity that built on the brand’s core values of openness, freedom, and an easy-going attitude.
  • Ambrosius China is a well-known name in the exhibition industry. Trusted by multi-national clients, their corporate design needs to work internationally and in China. Their visual identity design, usually hidden behind their famous clients’ brands was outdated. The use of the logo and design...
  • Tak Air is a technology-focused company that designs air purification and ventilation systems. They hold several patents in their field and help define new standards in industry committees. Their communication material included detailed specifications, many formulas and 3d graphics. While...
  • Miji has been successful in building their brand in the premium segment for Chinese consumers. Business expansion into commercial and mass market segments required a repositioning and clear market communication. Challenge How to best support the business diversification and market expansion?...
  • After the very fast-paced development of the basic brand framework and brand website, we stepped back a bit and defined the brand system for Chime Biologics in detail. As is often the case for Chinese companies with international reach, we developed a prioritized, multi-language brand system...
  • 1958年,中国第一枚自行研制的探空火箭发射成功。同年,第一双“飞跃”在上海大孚橡胶厂诞生,飞跃二字,记录了中国人飞跃入云的梦想成真。如今,硫化鞋底、白色鞋面和红蓝黑三色标志,在岁月变迁中又重新回归C位。这一次不止时髦表象,脚部图像数据采集分析,3D打印一次成型,科技的、定制的、年轻的“飞跃”,行走的国潮。 2020年夏天,des:glory收到来自国货sneaker鼻祖“大孚飞跃”的邀请,为其科技含量满满的“脚踏实地”系列创作三款鞋面设计。这对我们来说,是一次新奇有趣的尝试,因为大孚飞跃对“脚踏实地”的定位是一个“未完成”的作品。...
  • A fashion film for designer Kent Lin and his brand Route Six https://www.xinpianchang.com/a11027977?from=UserProfile https://vimeo.com/479699968 Starring: Olivier Hero Dancers: Xiao Yu, Si Yang, Maria, Kevin, Maykol, Ling Min, Anneliese Director: Yang Yang Cinematographer: Ryan Xin...
  • The weeks before mid of September are always very busy for us. This is the time of the CIFF furniture tradeshow, where our long-term client UE Chairs is sure to be found, showcasing their latest products to international and domestic clients. For this year, we created a comprehensive brochure for...
  • How might we better communicate our slider concept to our young, Gen-Z customer using messaging and a visual language that connects with them specifically? We took a look at the user journey, needs and behaviours when interacting with the brand, to understand what it was about White Castle...