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BYB VISION (SHANGHAI) CO. LTD

http://www.bybvm.com

Marketing Manager

Full-time
Location: Shanghai
Posted: 4 months ago
Views: 251

Company Description

BYB is a visual merchandising consulting company which aims to support the brands operating in the fashion retail industry. Brands that want to stand out and appeal its clients with unique and relevant inspiring visual merchandising solutions. More than any other company BYB has the knowledge and the expertise to tailor made your brand’s needs. We provide professional and creative services of VM, Design, Photography and VM training to fashion retail brands to improve their brand identity and sales performance.

Primary Responsibilities

  • Plan marketing and branding objectives.
  • Expand service solutions and offerings.
  • Prepare marketing strategies alongside the company executives team of Visual Merchandising and Design.
  • Analyze fashion industry market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
  • Prepare and adhere to budgets.
  • Oversee creation and delivery of press releases, advertisements, and other marketing materials.
  • Develop contents for WeChat Newsletter, Weibo, corporate website and other social media
  • Ensure brand messages are consistent.
  • Gather and analyze customer insight.
  • Nurture and enrich all external perceptions of the company and growth of market share.
  • Engage consumers on social media, Newsletter, BYB website, Instagram, LinkedIn.
  • Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
  • Lead all areas of content generation and production across all media platforms.
  • Take calculated risks based on data-driven analytics.
  • Drive overall CRM and direct marketing.
  • Engage other organizations within the fashion industry community.