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Stellar Works

Large Agency | Shanghai

Senior Brand Manager

Internship
Location: Shanghai
Posted: 1 month ago
Views: 139

Work Scope

  • Promote the brand and raise its awareness, helping to increase the sale of company’s production; Control, maintain and update the brand image globally;
  • Identify and determine strong communication strategies and plan based on market and consumer insights, including market trend, customer profile ,key messages, etc.;
  • Work with media agency to recommend marketing management on media policies      development for maximum effectiveness;
  • Manage and maintain media budgets along with implement authorized plans;
  • Craft and implement a comprehensive and innovative digital marketing strategy across all digital touch points such as web, mobile, search, social, data management, etc.;
  • Build capability to accelerate skills and capabilities of digital/social team in rich and dynamically changing world of communication;
  • Liaise and organize proper communications and information exchange systems with: Product Development, Sales, satellites offices;
  • Collaborate and ensure deliverables from Creative Directors;
  • Manage the yearly calendar of marketing activities (design fairs, trade shows, dealer’s openings, etc.);
  • Develop collaborations with other brands;
  • Strategize, develop and manage the development of new collaterals and other content (website, video, print, digital, copywriting, etc);
  • Develop new ideas for achieving company’s goals.

 

Qualifications

  • Bachelor degree with major in marketing or sales is preferred;
  • At least 8-10 years working experience in furniture/ fashion/ FMCG industry with an international brand/marketing/sales background is preferred;
  • Strong passion to build brand and achieve business goals with high levels of energy and self motivation;
  • Strong written and verbal communication skills in English and good working knowledge on office system;
  • Highly motivated individual, quick learner, adaptable, energetic, enthusiastic ,team oriented;
  • A high degree of personal presence with good influencing and strong social skills (conflict negotiation, work under pressure);
  • Prefer in furniture industry is a must;
  • Business traveling is required.