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Tomorrow

Boutique Agency | Shanghai

Senior Media Planner

Full-time
Location: Shanghai
Posted: 1 month ago
Views: 107
  1. Job Description

  • Build and manage the relationship with digital media platforms including but not limited to Wechat, Tmall, Weibo, Douyin, XiaoHongShu, BiliBili, Douban, Youku, iQiyi, Dianping, Baidu, etc.
  • Manage the relationship with KOLs across youth culture categories.
  • Create effective media and KOL plans for creative campaigns
  • Manage the planning, negotiation and buying with media platforms and KOLs.
  • Define KPIs, analyze results, and report on performance
  • Advice clients and the internal team on media planning strategies, tactics and results