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ReflexGroup

http://www.reflexgroup.com

Digital Account Executive

Full-time
Location: Shanghai
Posted: 3 months ago
Views: 154

Company Description

瑞府莱上海办公室正在招聘一名数字营销客户助理。我们是一家综合性服务的创意公司,隶属于一家全球创意集团(ReflexGroup),主要服务于奢侈品、美容和化妆品行业客户,包括品牌身份创意、广告策略、线上线下活动、户外广告投放、社媒等。我们深信品牌传播是一门艺术,不是一种科技,而瑞府莱团队的使命是将意义及艺术价值赋予品牌传播。

ReflexShanghai is looking for a Digital Account Executive. We are a full-service creative agency with a focus on luxury clients, part of a group of international yet boutique offices. Being full-service, our scope includes everything from brand identity and campaign strategies to events, OOH advertising, and social media. We strongly believe that communication is an art, not a science, and are on a mission to make luxury marketing meaningful.

 The Digital Account Executive will support all agency projects with a digital aspect. This involves offering insights into the Chinese digital market to support with research and the creation of digital strategies, in addition to some client-facing responsibilities.

This requires a strong understanding of the Chinese digital market. Helping to form communications plans related to influencers (KOLs) and content strategy requires an agile knowledge of social media. As well as fundamental platforms such as WeChat and Weibo, up-to-the-minute awareness of trending platforms such as Xiaohongshu and Douyin is necessary. 

As well as candidates with previous experience, we also welcome recently-graduated applicants who wish to develop their skills.

 

Responsibilities

  • Provide Chinese digital market insights
  • Assist with digital market research across multiple industries
  • Assist with the creation of Chinese digital market strategies & plans
  • Assist with the execution of influencer and social campaigns
  • Communicate with KOLs & other talents
  • Communicate with existing & potential clients on digital projects

 

Skills 

  • Thorough knowledge of the Chinese digital market
  • An awareness of communications strategy
  • Able to research and summarise effectively
  • Quick-witted and capable speaker
  • Personable demeanor
  • A Native Mandarin speaker with proficient English ability

数字营销客户助理负责支持瑞府莱团队所有项目的数字营销需求,需要对中国数字营销市场有深入的理解,支持制定数字营销策略所需的市场调研,同时负责部分客户沟通。

此职位要求候选人对中国数字营销市场有敏捷深刻的理解,协助制定网红/意见领袖、内容策略相关品牌传播方案,具备对社媒的灵敏洞察力及理解力,对微信、微博等主要社媒平台了如指掌,同时对小红书、抖音等重要传播渠道有全面、实时的理解。

不管你是否已有相关的工作经验,我们都欢迎!

 

主要职责

  • 提供关于中国数字营销市场的深入见解
  • 协助多个行业的数字营销市场调研
  • 协助制定中国数字营销策略和方案
  • 协助执行社媒活动,包括网红/意见领袖和其他社媒活动
  • 对接网红/意见领袖及其他第三方
  • 对接已有/潜在客户(数字营销项目)

 

技能需求

  • 对中国数字营销市场的全面知识
  • 对品牌传播策略的准确掌握
  • 能有效地进行市场调研及总结
  • 思维敏捷、善于表达
  • 普通话母语者、英文流利