Join CreativeHunt

Asia's largest creative industry network & guide

  • POST JOB VACANCIES

  • LIST YOUR AGENCY

  • APPLY FOR JOBS

  • CREATE ALERTS

  • REQUEST QUOTATIONS

  • CONNECT WITH OTHERS

Create an Account

Already have an account? Sign In

Stellar Works

Large Agency | Shanghai

Digital Marketing Manager

Full-time
Location: Shanghai
Posted: 4 months ago
Views: 107

Responsibilities

  • Plan and execute all digital marketing, including marketing database, email, website, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies.
  • Provide thought leadership and perspective for adoption where appropriate
  • Support major events & branding activities, if needed

 

Requirements

  • BS/MS degree in marketing or graphic design fields
  • Proven working experience in digital marketing
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Facebook, Instragram, WeChat, LinkedIn, Pinterest campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Excellent writing skills in both, English & Chinese (must!)