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Stellar Works

Large Agency | Shanghai

Marketing Manager

Full-time
Location: Shanghai
Posted: 8 days ago
Views: 84
Responsibilities
- Plan and execute all digital marketing, including marketing database, email, website, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies.
- Provide thought leadership and perspective for adoption where appropriate
- Support major events & branding activities, if needed
 
Requirements
- BS/MS degree in marketing or graphic design fields
- Proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Facebook, Instragram, WeChat, LinkedIn, Pinterest campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent writing skills in both, English & Chinese (must!)