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TOD'S Group

http://www.todsgroup.com/

Digital PR Associate

Full-time
Location: Shanghai
Posted: 4 days ago
Views: 26

Company Description

The TOD’S Group operates in the luxury sector under its proprietary brands (TOD’S, HOGAN, and FAY) and licensed brands (ROGER VIVIER). It actively creates, produces and distributes shoes, leather goods and accessories, and apparel. The firm’s mission is to offer global customers top-quality products that satisfy their functional requirements and aspirations.

HOGAN WeChat & Weibo Channel Management

  • To be the key contact window and proactively make editorial plan of weekly WeChat & Weibo posts
  • Manage agency and WeChat & Weibo posts content review and refine
  • Keep contact with Milan office to consolidate materials to support posts development
  • Keep contact with E-commerce team to arrange posts for EC promotion items
  • Update monthly Wechat editorial plan and monthly Wechat report to Milan office
  • Update weekly Weibo editorial plan and monthly Weibo report to Milan office
  • Ongoing monitor HOGAN-related posts and offer the instant reaction on Weibo
  • Share related contents to MKT team for landlord Wechat distribution

Digital Campaign

  • BA digital campaign&special project planning and management per season
  • Coordinate with agency and manage budget
  • Coordinate with Milan office to get approval and consolidate campaign results report
  • Ongoing monitor results generated by competitive brands' digital campaign (focused on sneakers)

KOL & Digital Press Management

  • Ongoing update KOL/ Digital Press Contact List
  • Ongoing distribute press material to online press/KOL/magazine digital editors and pitch coverage
  • Manage samples to support shooting of digital press
  • Keep relationship with brand’s close KOLs and keep feeding contents to them

Other Routine Jobs

  • Contact with third party agency and keep HOGAN in general ranking of online buzz performance within top two among key competitive brands
  • Collect clippings and consolidate weekly online clippings report to Milan office