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Octopus Innovation

Boutique Agency | Shanghai

SDFZ Middle School - Stadium Interior Design

How to promote a highly ranked unknown Chinese middle school to international standards?

The Affiliated High School of Shanxi University (SDFZ) is one of the top 10 Chinese middle schools; established in 1955 by the Red Army, the school was previously a formation centre for the Communist Party.

Back in 2012, Octopus Innovation helped SDFZ redefine their communication strategy and VI guidelines. Following this foundation work, the agency cooperated again with SDFZ to design their new sports center: a massive 3 floors stadium of 5,600sqm.

Stadium halls were decorated with geometrical Sports and Art figures. All were made of steel sheets and steel frame filled with colorful acrylic to emphasize the sprit of SDFZ which focuses on the development of student's morality, intelligence, physical abilities, art and handwork skills.

In the indoor stadium (2nd floor), Octopus Innovation's team merged the traditional Chinese calligraphy with modern graffiti style. Again, the agency plays with strong visual and uses a set of bright colors to motivate students.