We are an independent studio based in Shanghai, China that combines global experience with a deep understanding of the Chinese marketplace. The studio's team is powered by a dynamic group of experienced and creative designers and branding experts with different specializations and multiple perspectives.
The studio produces work that is focused on visual identity, digital, print and packaging design, offering creative strategy and design to build strong brands for education, automotive, technology, F&B and other industries. Clients include: Auchan, BMW, Eco&More, Edorado, HanLong Mandarin, Heychef, Jaguar, Lemonawake, Maybelline, Orangepanda, Philips, Pistacho, Volkswagen and others.
We collaborate very closely with its clients to ensure that its work meets the desired expectations. It is very important to the team to be part of its clients' journeys every step of the way – from the initial concepts to the final executions. The studio prides itself on building long-term relationships with its clients, allowing its team to be adaptive, agile and flexible towards any type of brief or request.
Victor Chi Sun's mission was to develop the whole brand experience and build a strong identity for Pistacho. Inspired by the need for eyewear appropriate for kids’ lifestyle, Pistacho was created with the idea of changing the way kids’ eyewear look and feel; not just by the product itself, but through the honest, thoughtful approach to creating it.
Responsibilities of the studio included: product design, campaign shows, online and offline store design, social media and brand strategy.