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CHI Studio

Boutique Agency | Shanghai

Pistacho Kids Eyewear - Visual Identity

Victor Chi Sun's mission was to develop the whole brand experience and build a strong identity for Pistacho. Inspired by the need for eyewear appropriate for kids’ lifestyle, Pistacho was created with the idea of changing the way kids’ eyewear look and feel; not just by the product itself, but through the honest, thoughtful approach to creating it.
Responsibilities of the studio included: product design, campaign shows, online and offline store design, social media and brand strategy.