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INNOMATIVE

Boutique Agency | Shanghai

UGG Channel Spring Campaign

Users were transported into an interactive journey with their favorite celebrities. During this journey they could be inspired by the celebrities and purchase their favorite products through a simple click. INNOMATIVE also created an interactive H5 game to enhance engagement with the Spring Channel Campaign. Through this game users could interact with beloved local celebrity 张钧甯 through a virtual dialogue box, and she would provide incentives such a lucky draw for exclusive UGG products.