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INNOMATIVE

Boutique Agency | Shanghai

InterContinental Hotel Group Rewards Club Campaign

INNOMATIVE was approached by IHG to conceptualize an interactive WeChat campaign for the IHG® Rewards Club. The purpose of this campaign was to increase members’ activity and recruit more members over the WeChat channel. Users could create customized postcards with pictures of themselves in their dream destinations to send to their friends and families and win free hotel nights.