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INNOMATIVE

Boutique Agency | Shanghai

ECCO CNY 2016 Campaign

For CNY 2016 we created a campaign for ECCO using a H5 game collaborating with famous designer Kudibal. As 2016 was year of the monkey, users could find the monkey’s hidden in Kudibal’s design in order to receive a good fortune message from ECCO and have the chance to win prizes. Through this campaign, we increased interaction between users and the brand. This encouraged users to visit the website which drove consumer shopping at ECCO and produced an increased conversion rate of 13%.