Liquid Impact is a leading live communications agency focused on creating engagement through experiences. Founded in 2003 in Shanghai, the company has focused primarily on the Chinese market, providing groundbreaking live experiences, captivating audiences, and satisfying clients. Liquid Impact has a dedicated team and extensive network with the experience, creativity, and technical expertise to know what it takes to deliver an awesome event. Having partnered with multinational corporations and state-owned enterprises to deliver high-impact, innovative, and unique events that differentiate them in competitive markets, the company's team shares a strong sense of ownership for each project it takes on. Liquid Impact goes to great lengths to understand every client’s vision, and elevate it into an extraordinary and memorable experience.
The Johnnie Walker Journey events are a series of on-trade celebrations designed to build strong identification with the iconic Johnnie Walker brand and deliver experiences to the Chinese consumer that are transformative, captivating and truly progressive. It has been built on a platform of live action that speaks authentically through Live Music, Fashion & cutting edge multimedia delivery.
Liquid Impact was engaged to provide the overall creative concept and provide turn-key delivery. Our goal was to create an unforgettable experience that embodied their brand DNA of "Bravery, Authenticity & Cool!" So this year we integrated Johnnie Walker's global campaign of "Flavour is King" into our mega party series. Every aspect of our event, was a multi-sensory experience utilizing the three key flavors of Johnnie Walker. With 3,000 guests in attendance, we managed a staff of 650 that included an orchestra, rock band, models, dancers, celebrity singers, courtesy and catering staff, among others, to create the spectacle that is known as Johnnie Walker Journey. This event successfully attracted over 64 nationwide media’s attention and also created over 4,500,000 GBP of ad value.