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Liquid Impact

Boutique Agency | Shanghai

Vans X Midi (Beijing)

Vans sponsored the 2013 Beijing Midi Music Festival. As its biggest sponsor, Vans was given a central space to build their own House of Vans. The House of Vans was a two-story open structure built from shipping containers. It was a creative and exciting space for visitors to enjoy skate ramp performances, Vans products, digital and art interactive areas, and food and drinks. It also housed media and artist interviews and a VIP area for musicians. Liquid Impact was contracted to provide production, on-site management, and design for the House of Vans for the second year in a row.

Midi Music Festival the oldest and largest rock music festival in China, featuring authentic rock music from China and all around the world. It was started in 1997, and is always held during the May holiday. 40-80 thousand guests attended the event over three days. Vans sponsored the Main Stage and Tang Stage.