Liquid Impact is a leading live communications agency focused on creating engagement through experiences. Founded in 2003 in Shanghai, the company has focused primarily on the Chinese market, providing groundbreaking live experiences, captivating audiences, and satisfying clients. Liquid Impact has a dedicated team and extensive network with the experience, creativity, and technical expertise to know what it takes to deliver an awesome event. Having partnered with multinational corporations and state-owned enterprises to deliver high-impact, innovative, and unique events that differentiate them in competitive markets, the company's team shares a strong sense of ownership for each project it takes on. Liquid Impact goes to great lengths to understand every client’s vision, and elevate it into an extraordinary and memorable experience.
Vans sponsored the 2013 Beijing Midi Music Festival. As its biggest sponsor, Vans was given a central space to build their own House of Vans. The House of Vans was a two-story open structure built from shipping containers. It was a creative and exciting space for visitors to enjoy skate ramp performances, Vans products, digital and art interactive areas, and food and drinks. It also housed media and artist interviews and a VIP area for musicians. Liquid Impact was contracted to provide production, on-site management, and design for the House of Vans for the second year in a row.
Midi Music Festival the oldest and largest rock music festival in China, featuring authentic rock music from China and all around the world. It was started in 1997, and is always held during the May holiday. 40-80 thousand guests attended the event over three days. Vans sponsored the Main Stage and Tang Stage.