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Maria Vokhma

Freelancer | Shanghai

Visuail identity for shops of fish delicacies Ракушка (Russian, means Shell)

Visual identity for shops of fish delicacies Ракушка (Russian, means Shell).

I had a task to impress like atmosphere in book "Old man and sea". Old wooden boat, work-worn hands of the fisherman, salted air and sand. So I chose handicraft style, simple shape of sign, like for stencil-plate and lettering reminiscent playful wave. Also I used images of sea creations and old wood, sand and deep blue background.