Bamboo is a custom publishing and editorial branding group with offices in Hong Kong and Shanghai. The company produces a wide range of publications for corporations and organizations, primarily in Chinese and English. Bamboo's products include, but are not limited to, customer magazines, internal magazines, newsletters, image publications, brochures, translations, online productions, advertisements, etc. The company's strengths include journalistic skill and experience, quality translations, modern design and efficient project management. Bamboo has offices in Hong Kong and Shanghai, and thus has valuable experience working in China. Since October 2003, Bamboo Business Communications Ltd has been owned jointly by ScanAsia Consulting Ltd, managed by Staffan Löfgren and Bamboo’s Managing Director, Jan Hökerberg. In Asia, Bamboo was previously known as Appelberg. Currently, Bamboo is run by a team of 12 serving more than 20 clients. The company also cooperates with an extensive network of freelance editors, designers and photographers as well as printers and other suppliers. Bamboo's client list includes a wide range of companies and organizations, such as AkzoNobel, Atlas Copco, Gammon Construction, the Hong Kong Tourism Board, Höganäs, Iggesund Paperboard, Konecranes, Sandvik, Sapa Heat Transfer, Scania, SKF, Smith & Nephew, the Swedish Chamber of Commerce and Trelleborg, among others.