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Identity Kit

Freelancer | Shanghai

Cachet / Brand Identity

CHG is a hotel development company with projects opening in hub cities across Asia and the US.

Experience:

- Designed the logos of a number of CHG properties including their flagship hotel brand- Cachet.
- Established brand identity guidelines to ensure consistency across different locations.
- Designed name card, stationery, signage systems and branded wine labels.
- Provide on-going design support for new hotel, resort and night-life branding projects.