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Identity Kit

Freelancer | Shanghai

Redhorse / Brand Identity

Redhorse designs and manufactures high performance auto components.

Experience:

- Refined the Redhorse logo and created a modular logo system.
- Developed a robust identity system that adapts to print, digital and manufacturing use.
- Designed name card, packaging, trade show stand and merchandise.
- Designed fuel pumps, gauges and regulators and applied the new brand identity.
- Created brand identity guidelines for logo, type and color.