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Do Not Design

Freelancer | Shanghai

Singapore Pavilion at Venice Biennale 2016

Commissioned by DesignSingapore Council, curated by the NUS Department of Architecture, and designed by Teo Yee Chin of Red Bean Architects, the design philosophy of the Singapore Pavilion is to present the inspiring stories in an honest and transparent manner. Do Not Design took on the branding and visual communications of the Pavilion, which ranged from print—exhibition poster and catalogue, marketing collaterals, opening reception invitation—to online, with a website and electronic mailer.