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Do Not Design

Freelancer | Shanghai

The Joint Integrated Prospectus Programme

Mindful of the importance that a school’s promotional literature wields, especially for those keen on enrolling, we designed a prospectus for Singapore’s pioneering Joint Integrated Programme (JIP) that would be persuasive in its distinction. In keeping with the illustrious reputation of the partnering schools, the book takes its design approach from classic typography stylings; a clarified presentation of information represents the JIP’s confidence in moulding principled and discerning individuals. The resultant effort is one that deviates from the norm of otherwise formulaic and unremarkable promotional literature to introduce an innovative education programme with flair.

JIP is an initiative by Eunoia Junior College with the collective ambition of three distinguished institutions. Catholic High School, CHIJ St Nicholas Girls’ School and Singapore Chinese Girls’ School. Eunoia means beautiful thinking, goodwill to all and a bridging of the heart and mind. Harmonising five vowels of the English language, the name represents completeness.