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Paper Stone Scissors

Boutique Agency | Shanghai

Packaging and Campaign

Sold in more than 70 countries, Goodbaby is one of the most popular children’s brands in China. We undertook the task of updating the brand to position Goodbaby as a local brand with a global outlook. A total redesign of their packaging and a new campaign was launched to market.


Packaging Design

Goodbaby is one of the most wellknown children’s brands in China. They sell juvenile products in
different categories: Apparel, Baby Products, Care and Home.

In 2015, we created a new look for their packaging and created design templates for over 4000 of their SKUs.

  • Each year, we create a campaign for Goodbaby that gets featured in the annual Shanghai Children Baby Maternity Industry Expo (CBME China) and all brand channels and marketing communications. Each campaign is based on a theme with a series of lifestyle images promoting Goodbaby’s products and living.

  • Goodbaby Campaign 2015 - Trade Show Visuals

  • Goodbaby Campaign 2015 - Homewear Line

  • Goodbaby Campaign 2016 - Trade Show Visuals