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Paper Stone Scissors

Boutique Agency | Shanghai

Visual Identity and Brand Book Design

Paper Stone Scissors worked with one of China’s most influential fashion brands to revamp their brand positioning in an initial project involving identity and collateral.

Our goal was to redefine and refocus the Decoster brand to what it is today: a premium fashion experience with an emphasis on craftsmanship, attention to detail and simple elegance.

We started by developing a comprehensive brand book to assist staff and stakeholders in visualising and defining the brand values, purpose and aesthetic. This was shortly followed by a complete visual overhaul. Employing natural earth tones and soft textures, we conceptualised and executed a fresh, simple and elegant brand identity across the entire retail network, print and digital space.

We took Decoster into its next phase and reinforced itself as a luxurious brand through all means of communications and packaging.