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Paper Stone Scissors

Boutique Agency | Shanghai

'Life in Colour' Campaign

After a $300 million dollar redevelopment, Highpoint needed to shift customer perception of the centre and relaunch their brand as the No 1. destination for fashion, food and lifestyle in Melbourne’s West.

Inspired by the rich and colourful environment of the West, we developed ‘Life in Colour’ campaign. Supported by outdoor, radio, press, magazine and digital collaborations and activations.