An award-winning multidisciplinary communications agency with full service studios in Melbourne & Shanghai. For over two decades, Paper Stone Scissors has been creating magic for some of the world’s most iconic brands such as UNIQLO, Hilton Group, Dulux and Herman Miller. They specialise in weaving strategy with creative to build brands with imagination, spark and personality. Through unique storytelling across all channels, Paper Stone Scissors provides creative solutions that best communicates your brand to consumers.
LuOne is a new premium shopping destination by CapitaLand, bringing to life a curation of premium yet edgy brands to create an experiential lifestyle mall.
They required communications that set them apart from the rest of the retail offerings in Shanghai. We effectively conveyed their essence and personality through the creation of their identity, collateral, photoshoot, brochures and launch campaign.
PSS were tasked by LuOne to create some eye-catching visuals to be used in their launch campaign. Designed to reflect the unique architecture and interior of the new mall complex, the series of images created feature architectural shapes and lines as they cast shadows on our model.