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Paper Stone Scissors

Boutique Agency | Shanghai

Visual Identity and Launch Campaign

LuOne is a new premium shopping destination by CapitaLand, bringing to life a curation of premium yet edgy brands to create an experiential lifestyle mall.

They required communications that set them apart from the rest of the retail offerings in Shanghai. We effectively conveyed their essence and personality through the creation of their identity, collateral, photoshoot, brochures and launch campaign.

  • PSS were tasked by LuOne to create some eye-catching visuals to be used in their launch campaign. Designed to reflect the unique architecture and interior of the new mall complex, the series of images created feature architectural shapes and lines as they cast shadows on our model.