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ASIG Design

Boutique Agency | Shanghai

SuperModelFit

SuperModelFit, a fitness lifestyle brand started by famous Chinese model Masson Ge, opened it’s second location since its recent creation on idyllic Jianguo Rd amongst tree lined streets. One of the driving concepts for the brand is creating a homey, bright, comfortable space for its all-women clientele to exercise in an environment that emphasizes no judgments.

The architecture took a leading role in this 3 story, 300 sq.m. space that was renovated from an old Shikumen, Shanghai's unique alleyway building typology originating in the 1920s. The entrance through a plant flanked courtyard into a vibrant retail corner as you approach the reception lends the client’s desire to expand her already strong brand into product. Leaving the second floor ceiling's original elm wood exposed drove the layout and functionality of two separate studios that with the slide of a removable partition becomes one large spacious floor for large classes or events.

SuperModelFit是由中国著名模特Masson葛佩琦创立的以女性健身和生活方式为主导的高品质健身品牌。建业里旗舰店是SuperModelFit的第二家门店,坐落在绿树成荫且质朴怡人的建国路上。对这个品牌设计主导概念之一就是,为所有女性客户创造一个温馨、明亮、舒适的空间,让她们在毫无拘束的环境中锻炼。

改造翻新的石库门建筑风格在这个3层高,总面积300平米的空间里起到了决定性作用。这是一种源起于上世纪二十年代上海特有的弄堂式建筑类型。从一个植物位于侧面的庭院入口通过,到一个充满活力的零售角落,再到另一个充满活力的零售角落,然后逐步接近台,客户希望将她已经强大的品牌延展代入产品。 保留下二层原始榆木裸顶天花,通过一系列可移动门板自然分隔出两个单独的工作室的布局和功能,同时又可以成为一个大且宽敞的区域,随时服务于大型课程或活动。