Join CreativeHunt

Asia's largest creative industry network & guide

  • POST JOB VACANCIES

  • LIST YOUR AGENCY

  • APPLY FOR JOBS

  • CREATE ALERTS

  • REQUEST QUOTATIONS

  • CONNECT WITH OTHERS

Create an Account

Already have an account? Sign In

Dragon Rouge

Boutique Agency | Shanghai

Perrier, Reinventing an Icon

Founded in 1863, Perrier has one of the richest legacies in the beverage world. It has a unique status as both a mineral water and soft drink thanks to its powerful bubbles.
Perrier and Dragon Rouge have enjoyed a successful relationship for over 20 years.
Over that period Perrier have grown from a single-product with a legacy into global premium brand.

  • Over the years, we have revamped the glass range...

  • Developed a range of plastic bottles to meet the expectations of new younger and more mobile consumers - bottles in the shape of rockets...

  • Created trendy cans by reinterpretating the brand equities - the historical shape with graphic bubbles.

  • We also created ownable, relevant and flexible visual brand world on and off pack that builds consumer experience at all touchpoints.

  • THE NEW PERRIER

  • Recently, Perrier and Dragon Rouge have updated the powerful features of the iconic brand’s visual heritage such as the typography, colour balance and the bottle shape...

  • ... and have invented a new design language symbolising the instantaneous fusion of air with water, the surging intense bubbles of life.

  • The visual - surging intense bubbles of life represents Perrier’s unmatched energising force and sets the tone for all the packaging whatever the size (individual bottles to and family size packs) and features each variant’s colour - lemon, lime, orange, grapefruit, mint, green apple, strawberry and watermelon.

  • This is the first time since Perrier’s creation in 1863 that a single design has expressed the brand from Europe to America and Asia.

  • "Dragon Rouge demonstrate their understanding of how global brands must be managed." -- Arnaud Tillon, Perrier Global Brand Director

  • Dragon Rouge is a global design and innovation consultancy. We help brands and businesses to inspire, change and grow. For more details, please visit our website at www.dragonrouge.com or contact JiAnn Ng at j.ng@dragonrouge.cn