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The Orangeblowfish

Boutique Agency | Shanghai

The Rebranding of Ocean Grounds in Shanghai

China is the land of tea drinkers, and it can be hard to find someone who truly knows how to make a good cup of coffee. Enter Jim Lee, owner of Ocean Grounds, a master of his coffee craft and a true caffeine-creative. When thinking about design for the Ocean Grounds space, Jim turned to us to help create the perfect blend of California style with coffee-shop function.

We wanted to emulate Jim’s unique balance of creative genius and surfer dude throughout the space, showcasing his dedication to the craft and his California upbringing.

Deliverables included:
Rebranding
Graphic Design
Packaging
Wall Art Design and Installation

  • Ocean Grounds' business cards "Truth in Coffee" and menu designed by The Orangeblowfish

  • Inside Ocean Grounds and a photo of the coffee and bar counter

  • Where the magic happens. Ocean Grounds' baristas make your coffee to order.

  • Ocean Grounds' masterpiece designed and installed by The Orangeblowfish using 52 skateboards. This piece represents the Californian relaxing and carefree mindset.