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Dragon Rouge

Boutique Agency | Shanghai

Pentaward win for Danone - Light & Free Packaging Design

We are very proud to have won Pentaward, the most prestigious worldwide competition exclusively devoted to packaging design, for our work on Danone - Light & Free.

In a range of 5 enticing fruit flavours, with fun flavour names, like ‘Cherry Charmer’ and ‘Blueberry Burst’, the 4-pack sleeve design features light-hearted hand-crafted line drawings of stylish young women ‘wearing’ fruit dresses - breaking the usual yogurt category codes. The individual pots are adorned with hand-drawn lifestyle-oriented accessories - based on music, sport and fashion connections - complemented by real fruit imagery to add appetite appeal, colour and a touch of humour.

The Dragon Rouge team attended the Pentawards ceremony which was held in Shanghai.