Pivot Marketing is a full service agency specializing in Marketing, Events, PR and Creative Services. Pivot was created in 2004, a bold inspiration from the founders’ personal understanding of varied industries and cultures. >From the glamorous world of luxury brands to the crisp efficiency of the financial giants, from the great melting pot of NYC to another melting pot of Shanghai, our international team draws upon our collective experience to ensure your below-the-line objectives are met, every single time. Founded in Shanghai, we employ our innovative ideas in various corporate events and communication campaigns — from grand openings and gala events, to strategic brand management and social media campaigns. Our strong local expertise coupled with a global frame of mind have earned the trust of global clients, such as HSBC, Coca-Cola, Triumph, Kohler, Starbucks and Ford. Our expertise and resources spans both North and South East Asia. In short, we are a full-service marketing solutions agency that delivers measurable results for your brand, all over Asia.
Pivot Marketing organised the 2017 Triumph launch event, which was held in Shanghai at the West Bund Art & Design’s Hall A.
Before the fashion show, there were photoshoot sessions with invited celebrity, Liu Tao, China’s Top Female Actress. Following that, guests were invited to view Triumph’s new sports bra line – Triaction. The collections were on display in a specially designed room with colourful Triumph-themed treats. Guests were led to the main stage after they were given the chance to preview and try on the stylish yet comfortable collection.
The launch event dazzled audiences with an enchanting fashion show comprising of three different story themes. The highlight of the fashion show featured high energy dance performances and sophisticated visual & sound effects that were meticulously choreographed to complete the fashion walks. This middle section of the fashion show was dedicated to showcasing the strong points of Triumph’s latest Triaction line, with the dance performance adapting cardio moves into the entertaining routine.