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Pivot Marketing

Large Agency | Shanghai

2017 Triumph launch event

Pivot Marketing organised the 2017 Triumph launch event, which was held in Shanghai at the West Bund Art & Design’s Hall A.
Before the fashion show, there were photoshoot sessions with invited celebrity, Liu Tao, China’s Top Female Actress. Following that, guests were invited to view Triumph’s new sports bra line – Triaction. The collections were on display in a specially designed room with colourful Triumph-themed treats. Guests were led to the main stage after they were given the chance to preview and try on the stylish yet comfortable collection.
The launch event dazzled audiences with an enchanting fashion show comprising of three different story themes. The highlight of the fashion show featured high energy dance performances and sophisticated visual & sound effects that were meticulously choreographed to complete the fashion walks. This middle section of the fashion show was dedicated to showcasing the strong points of Triumph’s latest Triaction line, with the dance performance adapting cardio moves into the entertaining routine.