Founded in 1984 in Paris, Dragon Rouge is a global design and innovation agency. By using insight, foresight and creativity, the agency helps its clients define strategies, create new products and services and exceptional experiences.
Dragon Rouge's creativity is never limited to one culture or geography — its team creates brands that are as successful in Asia as they are in Europe and the Americas. The agency creates and designs engaging experiences for your brand that range from identities and visual systems to digital, retail and communications.
Global yogurt giant Yoplait wished to leverage the growing middle class appetite for premium foods in Chinese and launch its brand as a premium yogurt entry into a market which was driven by local brands and highly commoditized. Despite these challenges, Yoplait saw an opportunity to present a different kind of yogurt experience which would encourage consumers to trade up.
As Yoplait's strategic design partner, Dragon Rouge helped to strongly established the brand in the Chinese market by providing its China brand strategy and new packaging design.