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Dragon Rouge

Boutique Agency | Shanghai

Yoplait | Brand Strategy & Packaging Design

Global yogurt giant Yoplait wished to leverage the growing middle class appetite for premium foods in Chinese and launch its brand as a premium yogurt entry into a market which was driven by local brands and highly commoditized. Despite these challenges, Yoplait saw an opportunity to present a different kind of yogurt experience which would encourage consumers to trade up.
As Yoplait's strategic design partner, Dragon Rouge helped to strongly established the brand in the Chinese market by providing its China brand strategy and new packaging design.