Join CreativeHunt

Asia's largest creative industry network & guide

  • POST JOB VACANCIES

  • LIST YOUR AGENCY

  • APPLY FOR JOBS

  • CREATE ALERTS

  • REQUEST QUOTATIONS

  • CONNECT WITH OTHERS

Create an Account

Already have an account? Sign In

Dragon Rouge

Boutique Agency | Shanghai

Strategy and Pack Design for Mengniu Telunsu Dessert Yogurt

Telunsu, a dominant player in China’s ambient milk market, launched a new dessert yogurt in April 2017. With this ultra-premium indulgence yogurt, Telunsu is extending its strong brand presence into the refrigerated yogurt category.
Dragon Rouge was invited to provide brand strategy and pack design for this ultra-premium indulgence yogurt.

We provided the following services:
Category audit
Brand strategy and positioning
Brand story and RTB
Design strategy
Logo design
Pack design
POSM Design