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The Junction

Boutique Agency | Shanghai

Syoss Salon Style 2016

K-pop Inspired Campaign for Syoss

For Syoss?latest Salon Styles campaign, we casted a group of four girls to create a K-pop group ?each girl a different character, with a different look. The looks were then brought to life by celebrity stylist and Syoss ambassador Kelvin Koo. As well as a music video teaser, we also developed a series of how-to videos and KVs to accompany each look.