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JungleFish

Boutique Agency | Shanghai

Organic Farm - Full Brand Development

Tony’s Farm is a pioneer in organic farming in China. Tony, the founder, understood early that design creates trust and drives business. Brand Identity of his company needed some work as it was not fully representing the premium product the company was offering.

Firstly, we analyzed the original logo from design perception perspective and pointed out several issues: gradient, lines, typography in two languages which were creating the unacceptable sketchy, uncertain feeling about the entire brand.

Updated logotype perfectly fits the new brand identity, is well-readable in different sizes, works well single color just as well as in multicolor.

The core of the new identity system is the unique veggie pattern which emphasize the joyful and positive emotions connected with vegetables and cooking.
The Vegetable pattern was later extended to all of the brand elements: brochure, stationer etc.

Such long-term project comprised all touch-points, for example, uniforms, delivery vehicle branding and packaging, farm signage.

Seasonal events play an important part in Tony’s Farm’s business. We developed themed packaging, print and online material for Chinese New Year, Mid-Autumn festival and many more.

The Exhibition booth for the Shanghai Food Fair immediately drew visitors’ attention with the integration of real organic soil and plants.

We still have a great number of ideas to work out with Tony’s Farm. Things are about to get even better!

  • Corporate stationery desing