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Dragon Rouge

Boutique Agency | Shanghai

Beat the Scorching Summer Heat with Sprite and Glory of King!

This summer, Sprite teams up with China's most popular mobile game Glory of King to deliver the sudden hit of refreshment.

In the packaging design, an engaging interaction between champion and Sprite own branding builds not only a strong linkage with gamers but also a refreshing look & feel for non-gamers to quench summer’s thirst.

A new wave of heat is attacking! Let's join the 5V5 battle to beat summer with the sudden hit of refreshment!